Learning to co-create the city brand experience
نویسندگان
چکیده
منابع مشابه
Brand-meaning co-creation by stakeholders: an interactive city brand
Using a quantitative study, this article considers the reciprocal relationship between stakeholder, city brand meaning co-creation and stakeholder identity. This study is pioneering in that it firmly establishes the existence of an interactive brand due to the reciprocal relationship for two of three sets of stakeholders. Three stakeholder groups in Hatfield, UK provide the context for the stud...
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While advertising to children has been examined extensively within marketing literature, less attention has been given to other means by which children can gain awareness of products and brands within the consumer environment. This research examines the impact of direct experience on children’s brand awareness. A two-study research design was undertaken whereby a total of 376 children aged betw...
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15 صفحه اولExtruding building footprints to create topologically consistent 3D city models
One of the simplest methods to construct a 3D city model is to extrude building footprints, to obtain “block-shaped” buildings. While the method is well-known and easy to implement, if the topological relationships between the footprints are not taken into account, the resulting city models will not necessarily be topologically consistent. As a result, the model will be of little use for most a...
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ژورنال
عنوان ژورنال: Journal of International Studies
سال: 2020
ISSN: 2071-8330,2306-3483
DOI: 10.14254/2071-8330.2020/13-2/12